Thank You for Smoking

Saw this over the weekend and was reminded about the great opening title sequence I had read about online earlier this year. Using cigarette packaging as the inspiration, the titles and name plates drift effortlessly from style to style. I particularly love the attention to detail in the form of scuffs, creases and ink patterns. It’s amazing how real it all looks. The choice of music running in the background, “Smoke, Smoke, Smoke That Cigarette!” by Tex Williams, adds to the nostalgia for the days when everybody smoked and nobody really knew how bad it was for you. Kudos to Shadow Play Studio for making a highly enjoyable film—Aaron Eckhart is particularly entertaining here—even better.